Launching the MP Campus Tour with cash & content
We launched our partnership with Cav Futures, a collective at the University of Virginia, by onboarding 50 student-athletes to MarketPryce’s app.
Boring, right?
WRONG.
I planned and, along with the marketing and partnership teams, executed a non-boring event with content contests, $7,500 in cash prizes and a heap of free product from Incrediwear, Slate and Bubble.
This shared experience was so incredibly fun and not-boring that it caught on across the country. I branded the MP Campus Tour and we took it to Arizona, UCLA, Marshall and beyond with brands like Campbell’s, GOAT Fuel, Koia and Dr. Squatch.
I edited the recap video from Virginia, published as a Collab with Incrediwear, to highlight the brand’s winning moment with Gen Z student-athletes.
“The MarketPryce team put on an awesome event,” said senior Women’s Basketball star Camryn Taylor. “We left with helpful advice and products we’ll actually use. I’m excited to connect with Incrediwear and build a relationship with that brand. We have a lot of untapped NIL opportunity at Virginia, so this was a meaningful start.”
At Arizona, we partnered with GOAT Fuel to create another winning NIL moment for softball and women’s basketball players.
In partnership with UCLA women’s basketball and Koia, we created another electric moment with NIL stars like Kiki Rice and Gabriela Jaquez.
