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Dakota Crawford
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Building Carmel
Dakota Crawford
Home
Work
About
Building Carmel
Home
Work
About
Building Carmel
Building MarketPryce’s brand to stand out from the NIL crowd
Product Marketing, Brand Strategy Dakota Crawford 10/1/24 Product Marketing, Brand Strategy Dakota Crawford 10/1/24

Building MarketPryce’s brand to stand out from the NIL crowd

As Head of Marketing at a SaaS startup, I built a brand that looked dynamic and made student-athletes the hero. We marketed what it feels like to be in the room with Gen Z student-athletes. And we closed 77 brands in 2024.

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How I helped Devin Miller land a Dream NIL Deal with Dr. Squatch
Social Strategy, Partnerships Dakota Crawford 9/16/24 Social Strategy, Partnerships Dakota Crawford 9/16/24

How I helped Devin Miller land a Dream NIL Deal with Dr. Squatch

As Head of Marketing at an NIL startup, I ideated and executed this reactionary social series that earned rave reviews: "A campaign is always stronger when there’s a greater purpose or way to create opportunities for everyone involved."

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