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Dakota Crawford
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Building Carmel
Dakota Crawford
Home
Work
About
Building Carmel
Home
Work
About
Building Carmel
Product Marketing, Brand Strategy Dakota Crawford 10/1/24 Product Marketing, Brand Strategy Dakota Crawford 10/1/24

Building MarketPryce’s brand to stand out from the NIL crowd

As Head of Marketing at a B2B SaaS startup, I built a brand that looked dynamic and made student-athletes the hero. We marketed what it feels like to be in the room with Gen Z student-athletes. And we closed 77 brands in 2024.

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Social Strategy, Partnerships Dakota Crawford 9/16/24 Social Strategy, Partnerships Dakota Crawford 9/16/24

How I helped Devin Miller land a Dream NIL Deal with Dr. Squatch

As Head of Marketing at an NIL startup, I ideated and executed this reactionary social series that earned rave reviews: "A campaign is always stronger when there’s a greater purpose or way to create opportunities for everyone involved."

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